As we near the end of  Veganuary , it’s a great time to reflect on how your business’s marketing strategy encourages a vegan lifestyle. While your products or services may be vegan-focused, your brand likely has a significantly broader appeal in the socially responsible, ethics-based marketplace where vegans and omnivores alike are seeking healthier, more sustainable choices.  This gives vegan startups a significant opportunity to facilitate and advocate for vegan values.

Vegan brands should lead the market and express their unique personalities, seamlessly incorporating these values into their expression. While your company may be plant-based, you probably want to appeal to more than just vegans, and there are a variety of ways to accomplish this through branding. Depending on your business, that may be a subtle undertone or a stronger statement expressing your vegan ideals.

Ethically-based branding is not one size fits all. Often, informative, non-confrontational messaging can invoke curiosity and inspire meaningful conversations about the ethical foundation of a vegan lifestyle. Determining your unique goals and aligning them through your brand is the foundation of a branding strategy.

As we settle into 2019 and continue to see vegan entrepreneurship redefine the marketplace, be strategic in sharing your brand’s story and position yourself as an industry leader to inspire compassion in a cruelty-free world.